CLIENT: Food industry / One of the most recognizable brands in Poland

CHALLENGE: Analysis of the primary packaging used by the customer showed that, along with the marketing of successive products in the amended versions, not simultaneously implemented changes in the collective packaging area.

ACTION TAKEN:

• Optimization of the dimensions of the packaging, construction and raw materials used for the best solutions in terms of material consumption per unit of product and optimal palletizing
• The required consultations with the departments of marketing and logistics in order to adjust the proposed changes to the marketing objectives and existing logistics conditions of the company

RESULTS: 28% reduction in the cost of the purchase value of packaging. The cost to the customer - tests transport.